summerinstagram_blogWith Memorial Day weekend right around the corner, that means summer is on its way. People are going to be enjoying the outdoors, traveling, and spending time with friends and family, which gives marketers plenty of new opportunities for social media strategies.

And, with such a visual dynamic to the change of seasons, it’s the perfect time – and Instagram is the perfect platform – for your brand to get creative and connect with your followers.

Here are six tips to get your Instagram ready for summer:

  1. Use Summer Color Palettes and Visuals

The weather has warmed and the sun is out. Celebrate the new season by utilizing summer colors: orange, yellow and red to start. Using summer-specific colors will signify the change of seasons, and more importantly, the change of your Instagram feed. In addition, include visuals into your post. Feature your brand in quintessential summer environments, such as in nature, near water or under palm trees. Doing this will help transmit your brand’s engagement with the season.

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2. Take Advantage of Natural Light

Don’t underestimate the power that natural lighting can have. It’s a free method that can add another dimension to your content. Luckily, summer is the prime season for sun exposure. Incorporating this in your pictures can translate a feeling of positivity. Let natural lighting amplify your posts and show your users that just like them, your brand is enjoying the weather and soaking up the sun.

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3. Maintain a Consistent Theme

No matter what color combinations or styles you choose, keep somewhat of a consistent theme in your feed. This can mean keeping the percentage of colors shown, uniform groups of colors and similar shot angles or styles. When your Instagram is fresh, but focused, users will identify these new themes or combinations with your brand.

4. Keep Photos High-Quality

With all the new content opportunities that come with summer, it can be easy to lose sight of the goal: maintaining and promoting your brand’s image. Keep your photos high-quality by using well thought-out shots and taking the time to edit your photos with applications such as Snapseed and VSCO. You don’t need professional photography gear or set aside a whole day to take photos. Just a few extra minutes can go a long way in ensuring your followers see the best version of your content.

5. Use Trending Summer Hashtags

By incorporating trending summer hashtags in conjunction with your industry hashtags, you can naturally join in on summer social media conversations. To find relevant hashtags, use Instagram’s search section and type “#summer”. Hashtags appear in order of popularity, so you can get an idea of what is trending.

From here, you will find all photos with that tag which will likely contain other summer-related hashtags that you can consider using. In addition, going on tropical-branded pages, like a swimwear company, will give you more ideas. You can click on a single hashtag and you will be brought to a page with all the posts tagged.

6. Stay Inside Organic Brand Limits

Stepping outside of the box with theme, color and hashtag additions can be a positive move, but don’t overstep your brand’s boundaries. For example, if you are a monochromatic minimalist lifestyle brand, chances are your followers don’t want to see intense and vibrant colors in your posts. Instead, you can add a single featured color as a “pop” to ensure you are engaging the season organically. Every brand can incorporate elements of summer in a unique way, while still remaining authentic.

Need help nailing down a marketing strategy before summer arrives? Give us a call at 407.734.5215 or send us an email.