The Brief


Home to Canaveral Air Force Station and Kennedy Space Center, Florida’s Space Coast welcomes visitors year-round who travel from across the globe to witness the thrill of a rocket launch. Despite having a ready-made audience, high-traffic domain name and an exciting activity to promote, Space Coast Tourism wasn’t taking advantage of any of these opportunities, and was lacking a central hub for visitors to access rocket launch information. Unsure how to optimize their web presence specifically for rocket launches, Space Coast Tourism turned to Three21 to build an interactive, informative site to help visitors better plan their next rocket launch experience.

Branding

Our team’s goal was two-fold: to provide comprehensive details about upcoming Space Coast Launches, while creating an immersive, unforgettable experience. Utilizing bold imagery, combined with a high-tech, parallax effect, we created an out-of-this world (pun intended), user-centric design. With mobile scalability and an engrossing sensation of depth, we provided visitors with a glimpse of what it’s like to explore the depths of the universe.

Website Strategy

We developed a live countdown timer to serve as the primary focus for the page, while offering visitors additional content to help plan their next visit, including viewing locations, rocket details and blog posts.

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Mobile

In order to create a mobile-friendly version of Space Coast Launches, we developed a dynamic, stripped-down interface that would display beautifully on any device, while maintaining the immersive experience we created for the web.

Email Marketing

To ensure visitors had the option to remain informed about launch-related news, videos and blog posts, we developed monthly emails that seamlessly connected the off-site experience, helping the team at Space Coast Launches maintain an on-going relationship with visitors.

Interested in learning what we can do for your brand? Let’s talk.