The Brief


With tourists constantly flocking to Central Florida’s theme parks, Florida’s Space Coast Office of Tourism recognized an opportunity to promote the area’s unique offerings in an effort to drive more traffic and boost the local economy. The Visit Space Coast team approached Three21 to develop an ongoing digital marketing campaign, complete with individual websites for each city.

Objective

Our team sought to create a unique identity for each of the cities on Florida’s Space Coast, including Cocoa Beach, Melbourne and The Beaches, Palm Bay, Port Canaveral, Titusville and Viera, while maintaining a cohesive look and feel across the overarching brand.

Strategy

Thrilled for the opportunity help promote an area we love so much, our team at Three21 developed a four-pronged approach.

WEB


We would develop microsites for each city with an integrated lead generation form, encouraging visitors to sign up for news and updates.

VIDEO


In an effort to create awareness, we would develop video content promoting some of the fun activities on Florida’s Space Coast.

EMAIL


Because we want Florida's Space Coast to remain top-of-mind when visitors are planning their next vacation, we would create an ongoing email marketing campaign.

CONTENT WRITING


In an effort to offer valuable content for visitors, we would create and maintain a blog featuring events and attractions throughout Brevard County.

WEB DESIGN& DEVELOPMENT


We designed and developed lead-generating microsites for each of the six cities, serving dynamic content based on user data. Each site was designed to create a mesmeric experience, utilizing strong imagery to transport the user to the warm, sandy beaches of Florida’s Space Coast.

VIDEO PRODUCTION


The video series we created was designed to give viewers a personal look at the experiences each city offers. Using GoPros and drones to shoot, we were able to capture the magic of the coast in a truly unique way.

EMAIL MARKETING


We created a strategy for an ongoing email marketing campaign, featuring event-based, themed emails designed to offer relevant, timely content.

CONTENT WRITING


Each site includes content designed to increase SEO value, while offering useful information for planning an upcoming visit. From hotels, restaurants, local hotspots, historical sites, art galleries and more — we created a comprehensive guide for each city on Florida’s Space Coast.

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Interested in learning what we can do for your brand? Let’s talk.