Here at Three21 we know digital marketing. And while we have particularly  extensive experience in healthcare marketing, I don’t think many of us can fully comprehend what it takes to work in the heart of healthcare, saving lives, caring for patients and consoling grieving families — all things nurses do on a daily basis.

Our latest video project for the Florida-based healthcare network, Health First, provided us with a special glimpse into the true role nurses play in their patients’ lives. The video, titled It’s a Nurse, provided us the opportunity to honor nurses and their incredible work — all using the words a real mother wrote to the Health First nurses who helped care for her son.

 

For us, one of the most remarkable parts of working in healthcare marketing is taking stories like this one, and finding a creative way to share it with the world. Together with the client, we determined the best way to share this touching story of a mother’s gratitude and heartbreak, was through her own words.

We were incredibly humbled to earn two bronze statues in the 38th annual Telly Awards, which honors outstanding TV, film, and online video.