The Brief


As a startup coffee company in an already-crowded space dominated by legacy brands, the team at Superbia knew that, in order to stand out from the crowd, it would need strong branding. Superbia approached Three21 to build its brand from the ground up. Given little more than the name “Superbia” scrawled on a Post-it note (really!), we knew we had our work cut out for us. Luckily, there’s nothing our team loves more than a good challenge.

Objective


Because Superbia’s differentiator includes a highly specialized 10-step process that begins on family-owned farms in the mountains of Colombia and ends at the customer’s doorstep (all in seven days or less), our objective was to develop a brand that would effectively convey this unique value proposition.

Our Approach


Our approach was one of complete brand immersion. After all, what better way to best understand Colombia’s unique coffee culture than to experience it for ourselves? So while our digital team performed an in-depth SWOT analysis from our Orlando office, we sent our video crew to Superbia’s farms in the heart of Colombia to capture footage that would allow us to tell the brand’s story in the most authentic way possible.

Logo Breakdown


Packaging


Because Superbia would be selling its coffee directly to consumers in addition to wholesale customers, we knew the packaging would be an integral part of the brand development. Our goal was to create a cohesive brand experience at each touchpoint — from the website to the end product.

Website


We aimed to create a digital experience that would transport the visitor to Superbia’s family-owned farms in the mountains of South America. Every element on the website — from the burlap texture to the coffee-stained background — served to communicate the authentic, hand-crafted quality of Superbia’s coffee. We developed a dynamic, streamlined interface that would display beautifully on any device, while maintaining the same immersive experience we created for the web.

Superbia Mobile Devices
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